Have a question?
Beef 80/20
Product Description
Wild Cold-Pressed — Real Food, No Nonsense
Wild is a true 80% real meat cold-pressed food (meat, organ, bone). It’s complete, easy to digest, and rated 89% on AADF — the highest-scoring cold-pressed on the market. Straight ingredients. Clear labelling. Food dogs actually thrive on.
80% Real Meat Content Complete — All Life Stages Cold-Pressed (Low Temp) Rehydrate to Pâté (Optional) Mixes with Raw/Cooked Grain-Free AADF 89% Rated Independent Brand Affordable Daily Cost
Why this beats the rest
- Real 80% meat, organ & bone: proper raw-style ingredients you can read — no cereal fillers or wording tricks.
- Cold-pressed at low temp: protects nutrients and crumbles like raw in the stomach — kinder on digestion than baked/extruded kibble.
- Complete on its own: everything your dog needs in one bowl. Mix with raw or gently-steamed if you want — but you don’t have to.
- Optional rehydration: add hot water or hot bone broth, wait 2–3 mins, mash to a smooth pâté. Handy for pups, seniors, dental cases or fussy eaters.
- Top-tier cold-pressed: lots of “cold-pressed” foods cut meat and pad with fillers. Wild stays meat-led and transparent.
- Good value: real nutrition per gram means you feed less. Daily cost is similar to budget raw — without the freezer faff.
FYI: phrases like “x% animal protein” aren’t the same as x% meat in the recipe. Wild is genuine 80% meat content.
How to serve
- Complete on its own: scoop and serve. It’s nutrient-dense, so you feed less than standard kibble.
- Optional mix: safe to combine with raw or gently-steamed meals; cold-pressed digests at a similar rate.
- Optional pâté: rehydrate with hot water or hot bone broth for 2–3 mins, then mash. Convenience bonus — not required.
- Rotate flavours: variety keeps fussy dogs keen and supports a broader nutrient profile.
Better for Dogs
Minimally processed, grain-free, species-appropriate. Real ingredients that support digestion, skin, coat and vitality.
Better for Owners
Raw-level nutrition in a clean, convenient dry format. No thawing, no mess, 12-month shelf life, travel-friendly.
Better for the Planet
UK-made using UK-sourced ingredients, low-temp pressing and recyclable packaging — lower footprint, less waste.
Feeding guide & cost per day
Simple feeding guideline (starting point):
- Adults: start around 1–1.2% of body weight per day (dry), split into 2 meals. Adjust to keep a steady body condition.
- Puppies: feed little-and-often; typically 2–3% of expected adult weight per day (dry) as a guide.
- Pâté option: if rehydrating, add hot water or bone broth, wait 2–3 minutes and mash. The final weight increases with water added.
Always adjust for age, activity, metabolism and condition. Fresh water available at all times.
Ingredients — Beef (true 80:20 on a dehydrated basis)
Animal Ingredients (All UK origin) — 80% (all dehydrated before weighing)
Beef 76% (60% muscle meat, 16% carcass), Beef Liver 3%, Whole Egg 1%
Fruit / Veg / Superfood Blend — 20% (all dehydrated before weighing)
Cold-Pressed Sunflower Oil 3%, Carrot 3%, Sweet Potato 3%, Kelp Seaweed 2.5%, Spinach 2.5%, Ground Chia Seeds 2%, Pumpkin 1%, Apple 1%, Blackcurrant 1%, Herb, Botanicals & Superfood Blend 1% (Oregano 0.1%, Chicory Root 0.1%, Ginger 0.1%, Turmeric 0.1%, Black Pepper 0.1%, Echinacea Root 0.1%, Algae Omega-3 Powder 0.1%, Broccoli 0.1%, Green-Lipped Mussel Powder 0.1%, Natural Probiotic — Bacillus velezensis — 0.0023%).
Note: All percentages are taken after dehydration, just before pressing, giving a true 80:20 “as fed”.
Analytical Constituents (typical)
Protein: 56%
Fat: 14%
Ash*: 11%
Fibre: 4.1%
Moisture: 7%
Glucosamine: 1000 mg/kg (from cartilage)
Chondroitin: 500 mg/kg (from cartilage)
Energy: 381 kcal/100 g
*Ash = naturally occurring minerals.
Wild vs others (quick reality check)
- Wild vs other cold-pressed: many lean on the name while dropping meat and adding fillers. Wild is top tier: meat-led, clear labels, no fluff.
- Wild vs standard kibble: kibble is high-heat extruded and often cereal-led. Wild is low-temp pressed, meat-first, and breaks down like raw for gentler digestion.
- Wild vs price: strong nutrition density = you feed less. Cost per day ≈ budget raw, without freezer space or defrosting.
Can I mix Wild with raw or gently cooked food?
Yes — Wild is complete on its own, but mixes well with raw or gently-steamed meals. Cold-pressed digests at a similar rate, so it’s easy on the tummy.
Do I have to rehydrate it?
No. Feeding dry is perfect. Rehydrating into a pâté with hot water or bone broth is optional for puppies, seniors, dental cases or fussy eaters.
Is this suitable for all life stages?
Yes — complete and balanced from puppy through senior. Follow the guide above and adjust to your dog’s needs.