Our Story
Where it all started – and why we do what we do.
Hey, I’m Georgia — and this is the story behind Jingo Pets.
It really started back in 2013 when I got my Labrador, Marley. She’s the reason for everything. Feeding her raw was what first sparked my obsession with pet health and nutrition — I just wanted the absolute best for her. In 2018, she had a horrible reaction to Metacam, and that’s when everything changed. I stopped trusting the “normal” products and started learning everything I could about natural care. I wanted to understand what actually goes into the things we give our pets — and how to do better.
In 2020, I met Jaime — who had already started Shanzi Naturals back in 2017. Shanzi is named after her two toy poodles, Tanzi and Shayna. Funny enough, it’s actually because of Jace — my Border Collie — that I even found Jaime. I was buying natural supplements for him, and that’s how our paths crossed. We now live together with Jace, Shayna, and our two cats Carl and Rupert. Sadly, Tanzi and Marley are no longer with us, but their legacy lives on through everything we do.
Lockdown hit not long after we met, and it gave us both time (and a bit of madness) to pour everything into what we love — helping pets live healthier, more natural lives. It stopped being a side thing and became a full-on purpose.
I’d always wanted to sell raw food since feeding Marley years before, and in 2023 the opportunity finally came up — that’s when Raw Feeding Dagenham was born. I started with a few freezers and local deliveries, and it grew fast. Then in 2025, we pulled everything together — raw food, natural treats, and our Shanzi Naturals supplements — and rebranded as Jingo Pets.
We named it after Jace because he’s the one who brought us together — and honestly, his nickname “Jingo” just sounded too good not to use. You’ll see his cartoon face all over the site, along with plenty of real photos too. He’s our logo, our mascot, and the soul of the brand.
What we actually do
- Raw dog and cat food from trusted UK brands.
- Natural treats — no fillers, no glycerine, no grains, no nonsense.
- Our Shanzi Naturals supplement range (since 2017).
- Clean, species-appropriate feeding — raw, cold-pressed or gently cooked.
Why we do it
- Because marketing makes rubbish look amazing — and it’s not.
- We filter through all that noise and only stock products that are genuinely good.
- We believe pet owners deserve honesty, not hype.
- We want to make natural, better feeding simple and realistic for everyone.
I just want to help people feed better and do better for their pets. I’ll always work with you — not against you. No pressure, no judgement — just honest advice and support to help you feed the way that works best for you and your animal. If it’s natural, honest, and helps your pet thrive — I’m all in.
How it all came together
Got my Labrador, Marley. Started feeding raw and learning everything I could about nutrition.
Jaime launched Shanzi Naturals — named after her toy poodles, Tanzi and Shayna — creating honest herbal supplements that actually work.
Marley had a severe reaction to Metacam. That was the turning point that pushed me fully into natural care.
I met Jaime through Jace, joined Shanzi, and turned my passion into purpose. Lockdown gave us time to build something real.
Started selling raw food locally and helping owners feed species-appropriate diets without confusion.
Rebranded to bring it all together. Named after Jace (Jingo) — the dog who brought us together. Sadly, this was also the year we lost Marley, but her legacy continues in everything we do.
This isn’t just a business for us — it’s personal. Every product, every bit of advice, every choice we make is about helping you feed better and giving your pet the life they deserve.
Real Food • Real Ingredients • Real Results