Jaime had started with Shanzi, and I’m super fortunate to now be a part of it — these things are my passion. I even went on to get an animal herbalism qualification, but I’d always dreamed of having my own raw food store. So, we decided to make the move and launched Raw Feeding Dagenham. It took off quickly, with lots of local customers coming on board, but before long we realised the name was holding us back.
We’re not just about raw food, and we’re certainly not limited to Dagenham. We deliver across a wide area, and we post loads of products worldwide. Alongside raw, we also offer gently steamed and cold-pressed healthy options, treats, supplements, grooming products, and more — so you can see why the name didn’t quite fit.
After lots (and lots) of thought, we wanted something unique, memorable, and meaningful. That’s when we chose Jingo Pets — fun, catchy, and playful, just like the boy who brought us together. Jace’s face is now proudly our logo, representing everything we stand for: energy, loyalty, and love for pets. Plus… isn’t he handsome?