Simply Beef

90% real beef | Single protein | Grain-free | Clean, digestible nutrition

If you want a wet food that’s straight-up beef with no nonsense, this is exactly that. JR’s Complete Wellbeing Simply Beef is made with 90% butcher-prepared beef, sealed fresh with its natural juices, plus a small amount of veg, vitamins and minerals to make it fully complete.

No filler ingredients. No preservatives. No “meat derivatives.” Just real beef — simple, honest, and ideal for sensitive dogs who only do well on single-protein diets.

This is wet food that looks and smells like proper meat because that’s exactly what it is.

Why dogs do so well on Simply Beef

• 90% premium beef – ideal for dogs needing a single-protein, no-compromise diet

• Grain & gluten free – helps with itchy skin, digestive upset and food intolerances

• No fillers, gums or additives – nothing artificial diluting the quality

• Butcher-prepared and responsibly sourced – proper, recognisable ingredients

• Sealed-in nutrients & natural juices – supports absorption and easy digestion

• Suitable from 20 weeks+ – for all breeds and all sizes

• Complete & balanced – covers all daily nutritional needs without unnecessary processing

What makes it different

Most beef wet foods you see on the shelves are bulked out with potato, flours or cheap binders. JR keeps it clean — pure beef, simple veg, essential vitamins/minerals. Nothing else.

It’s ideal if you:

• need a true single-protein beef diet

• have a dog with food sensitivities or intolerances

• feed raw and want a high-quality cooked backup

• want wet food that provides real nutritional value, not a filler-heavy mash

This is beef done properly.

Perfect for

Dogs who need or prefer single-protein diets, dogs with sensitivities, fussy eaters, and anyone wanting a proper high-meat wet food without hidden extras.

90% Meat | Grain-free | Gluten-free | Single-Protein Beef | No Fillers | No Additives | No Preservatives